Recording remotely from my Brooklyn home studio, I had the task of voicing this heartfelt message from Realtor.com in support of Feeding America. I was grateful to spread some light while reminding people to #stayhome in the early days of the Coronavirus pandemic here in New York City and around the country. Out of creative agency HUGE and with music/mix from my friends at duotone audio group, this spot landed on AdForum's Top 5 Best Ads of the week worldwide.
The Vanguard Group has launched this new national advertising campaign for TV + Online platforms. It'll feature three spots that will air starting this month and into 2020 -- they're all set to a cover of reggae song “Legend” by Chronixx and the people on-screen sing along. I was delighted to sing that cover, produced by Leo Sidran for duotone audio group. A full track version follows some clips from the campaign below.
As was always the vision, this will be the final season of Rachel Bloom's Crazy Ex-Girlfriend on The CW. Singing on the Season 4 theme song was thrilling, as was getting to be part of this hilarious and poignant show. Recording vocals with Adam Schlesinger and Steven Gold for about 20 songs over the four-year run, I laughed harder at each session than than last. This weekend they took home an 'Outstanding Original Music and Lyrics' Emmy for one of those songs. Congratulations to the whole team!
When I recorded "It's a Bear!" with Robot Repair, I was simply told it was for a mock commercial in a horror movie. Turned out to be more intriguing than that -- it was actually used in the official promo for the 2019 critically acclaimed folk horror film Midsommar, written and directed by Ari Aster. The studio - A24 (Lady Bird, Moonlight) - decided to take one of the quirkier moments in the film, which involved an actual bear in a cage, and make a 90's-style toy commercial to both promote the film and to make a literal collectable toy bear in a cage, which they sold to fans of the movie!
Spanning a two-year campaign for JC Penney, I had the pleasure of singing a whole bunch of cover versions of Redbone's classic 70's funk rock hit "Come and Get Your Love". Here's a montage of some of the TV spots.
Composed by TryHardNinja and produced by Peter Litvin, this big band dance track was one of a few [SFM] song projects where I was asked to voice Alice Angel from the video game Bendy and the Ink Machine. The game takes place in a 1920's cartoon studio as depicted in the original video released in 2017, seen more than 10M times. Then just this month, Enchanted Mob released a Minecraft Music Video version already surpassing 25M views -- here is it!
125 year-old brand Hormel is launching a new national campaign for their famous pepperoni. Along with BBDO, they've produced a series of lively animated videos called “pepisodes” that all wrap with a call-to-action to jazz up your food: "Think it up. Make it up. Pep it up!". I had the joy of singing that slogan, set to original tracks by Storefront Music. In the spot below, pepperonis masquerading as basketballs pep up a pizza-bagel (Yum!) and to the person on youtube who commented "Is this Gloria Estefan singing the hook?" -- No, but I will take that as a compliment.
Singing on this Fiat Argo spot for Brazil is one of the most fun projects I've worked on to date. With such a playful concept of the car actually representing movement, they landed on just the right upbeat electro-swing track, produced by my super-talented friend Darren Solomon and recorded at Quiet City (NYC). The song "Shake Shake" caught some viral love of its own so Fiat released the full original mix (below) along with a remix by Tropkillaz and invited people all over Brazil to submit videos of themselves dancing to the remix -- like this one -- with #FIATDANCE.
As a throwback to the classic American jingles, this radio spot for the Winter 2018 TurboTax 'Free' Campaign was a paragon opportunity to sing in this cheerfully vintage style.
I had the pleasure of singing on a beautiful song written & produced by my talented friend Aaron Mirman. Citi chose the track for its Progress Makers TV + web campaigns on a spot called 'Ocean Bay'. It tells of the Hurricane Sandy aftermath and the rebuilding of NYC's Ocean Bay Apartments and community. Citi also released the full length song, below.
