HORMEL Pepperoni | National Campaign 2020

After singing the "Think it up. Make it up. Pep it up!" tagline for Hormel Pepperoni's 2019 campaign, they've relaunched with a new batch of 2020 'pepisodes' and this year I added a VO of their slogan "America's #1 Pepperoni Brand". Jazzily scored by Storefront Music, these lively animated TV spots out of BBDO are a joyful homage to a topping that goes beyond pizza. In "Cheerleaders" below, the pepperonis come to life as Pom-Poms!