DAWN Dish Spray! | Radio Campaign

Dawn's introduced their new invention - Dish Spray! Basically, we've been cleaning our dishes wrong and we should have been spraying them all along. "Just spray, wipe, and rinse!" serves as both the instructional product tagline and the catchy hook for the spots in the radio campaign, composed by my talented friend Aaron Mirman, which (despite the challenge of pronouncing "dish spray") I very much enjoyed singing!